David Cruz

#syntheticcolor Nikon F5

Hello there! I’m David Cruz, a film photographer. I'm from the capital city of Oaxaca, Mexico and currently calling East Los Angeles my home. I’d like to thank you for taking interest in my work and will be incredibly happy to welcome you into the Synthetic Color family. It’ll be an honor to be trusted with the responsibility of photographing your wedding. My goal during our time together is to make you feel calm, collected and at home with everything I do, not just in my work but through out the entire planning process and most importantly, your wedding day. It’s why I believe that we must click well together and because you’re here now, we’re probably a perfect match wouldn't you say? I’m more than eager to meet you and help you plan the wedding of your dreams. Browse around, I have plenty of wedding planning tips for your reference and don't forget to follow me on Instagram. I post additional wedding planning tips along with my shenanigans around Southern California and current editorials. If you see we’re a match aesthetically, I would love to hear from you!

I’m a strong supporter of the local small business as well as American made products. Yes, cameras are not manufactured in the U.S., however, these American brands help me produce the beautiful imagery you see in my portfolio. Furthermore, I use recycled paper goods for marketing and packaging materials and have my cameras serviced by Canada Camera, a local repair shop in Montebello, California. 
Camera Bag: Domke
Film Stock: Kodak Alaris
Film Processing: Color Services
Photo Printing: Gold Photo | ProDPI
Camera Straps: Tap & Dye | Gordy's Straps

When you book me, you are saying YES on keeping manufacturing jobs in America as well as your dollar, along with contributing to the livelihoods of each person and their families that work in each of these small businesses.

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Photographic Services

#syntheticcolor Nikon F5 Kodak UltraMax400 Tri-X Portra400

Yes! I still use film. Why? My photographic style is cinematic and natural, film achieves the soft, dreamy look I love seeing in indie, film made romance movies. Aside from the magical quality of exposing an image on a negative and waiting for it to be developed into a tangible photograph, film possesses even more magic in the way in renders light. In the process of shooting film, I’m able to fully be present with you at every moment, without the conflict of looking at the back of a digital camera. Additionally, film photographers have been shown to be expert photographers. As we have to get every photo right in camera, because we have no choice of deleting the image later. Translating to a great deal of knowledge and experience behind the craft of a film photographer. I'm not stranger to digital however, I love it. I understand and appreciate both formats and will use both appropriately. Film is perfect for portraits, details and when there’s an abundance of natural light to work with. However, digital cameras are perfect for low lit venues, dark churches, indoor receptions and time sensitive content. In the end, it doesn't matter what format I use, or what camera, my sole purpose is to photograph you in the best light possible.

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WEDDING PHOTOGRAPHY

I'm a strong believer in simplicity. My pricing reflects this philosophy. As every wedding and bride is different from the next, I feel you shouldn't have to decide between photo packages, making you feel as if you might be missing out on something because you didn't choose the top tier option. Charging by the hour allows us to tailor our time together for what really matters most during your wedding day.

Fee: $250 per hour
Includes: 4x6 Proofs & Online Gallery

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ENGAGEMENT SESSIONS

Romance is in the air and the anticipation of a lifetime together comes to a crescendo in the fleeting months leading up to your wedding, causing you to wonder, “is an engagement session really necessary? After all, won’t the wedding represent the beginning of our lives together?” True, however, the engagement session is an integral part of the wedding experience. The engagement session allows you, as a couple, to get comfortable in front of the camera and figure out how we’ll work best together before the wedding. Next, you can showcase your personalities in a more relaxed, casual setting, while creating fun and memorable photos for wall portraits, save the dates and thank you cards. Best of all, you can remember this time with memories of just the two of you. Booking at least five months in advance from your wedding, is optimal time for full enjoyment of engagement photos.

Fee: $350
Includes: 8x8 Hinged Guestbook & Online Gallery

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TRAVEL PHOTOGRAPHY

I’m happy to announce my new service, personal travel photographer. What’s that you ask? You know how when you on road trips or vacation, someone is always missing from the photos because there was no one around to ask to take said photos. Notice how your nature photos don’t turn out as as good as the promotional ones? Well, that's because the phone sucks when the sun is beaming straight at it! Suck, I know right? Or how about the dreaded phone on the face dilemma, why see nature in 2D when it's on real life 3D.

Avoid all that and have me follow you round, while you and your family enjoy your trip, I’ll be photographing everything, including the nature photos, that candid shots, the posed photos, everything. Heck! I'll even drive you all around town. So whether you're planning a camping trip, a road trip, or a weekend getaway for your next vacation, be sure to keep me in mind as your personal travel photographer.

Fee: $500 per three days
Client provides transportation & accommodations
Includes: 4x6 Proofs & Online Gallery

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The Wedding Planning Guide

∙ Table of Contents ∙

The Wedding Is For You

There’s a lot you can do for your wedding, almost too much these days. A quick glance on Instagram and Pinterest will overwhelm anyone with wedding ideas. I’m a strong advocate of personalities and lifestyles influencing your wedding and overall look, rather than social media. Don’t follow trends or replicate something because it worked for someone else. Take Princess Diana’s wedding dress as an example, yeah, probably won’t work for you, unless you’re into that look. It’s my job as a photographer to help you design the wedding the way you are. I’ve seen hundreds of weddings during my years as an editor, with endless styles and ideas, some of them work, some don’t. Which is why I believe in simplicity, as this will give your photos a timeless and elegant look that’ll stand the test of time. 

A common misconception is that your wedding should be perfect for your guests, this is not and shouldn’t be true. The wedding is taking place because there’s you as a couple, the celebration of your love, the sharing of your love with your guests and without that, the wedding wouldn’t even be taking place. As a wedding photographer, I say to you, do what suits you both as individuals. Create a wedding day that’s the way you are, the perfect day that suits you both. Integrate your lifestyles into the wedding design. A perfect example would be the first dance. Not the greatest dancers? Don’t fret. Last year for the first dance, my clients opted for a ‘Everyone Loves Kung-Fu Fighting’ dance routine instead of a slow first dance, with martial art moves and everything. Guests quickly joined the couple on the dance floor with their very own Kung-Fu moves. At the end of the day, don’t be afraid to show your individuality during your wedding. The more you add yourself in the details, the more memorable the wedding will become.


Don’t let anyone tell you what to do! Dare to question which traditions are necessary for you, which ones you absolutely love, and which of them make no sense to you. More than likely, you’re paying for your own wedding, so plan the wedding the way you want it to be. Your relatives who don’t understand your decisions now, will get over it sooner than you think. Your guests are allowed to share this day with you but, it’s not about them, it’s about you. Guests who love you and attend the wedding for you and not for themselves, will accept and support your decisions.


Following the advice I have put together in this five part guide, will help both of us create the natural, bright photos you see in my portfolio. I hope my advice will inspire you to follow your own path during the planning process. As I mentioned earlier, there’s an infinite amount of things involved during wedding planning, and it’s nearly impossible to cover everything in this seven part guide, so I’ve narrowed it down to topics that are most relevant to photography and our time together. We’re in this together, so let’s plan the wedding of a lifetime.

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